We can see from the demographics that the results to this are the same to the results for cancer research, with females viewing the website more than males. Also the age group is the older type and not the young age group as they would find it boring to look at, and again the same point as the other results; the lower income people view the website more than people with a high income.
However the only different result is the education. The index is increasing for people who go to college or school, as for cancer research shows a decrease in people who go to school don’t view the website. However the people who don’t go to school still have a large number of viewers.
So overall Macmillan has a different target audience compared to the cancer research website as Macmillan targets towards a larger age group and also all people who go to school or not. But they are very similar results on sex, ethnicities and if they have kids or not.
Another important point is that the website alone gives a good vibe which attracts a larger age group from the charity events, of running, golf and football which would be done from a younger age group that has been drawn into this website, which has affectively increased the views of the younger age group. Also the font and background is green which is bright and colourful that attracts the a larger age group.
The views from American’s show that there is a consistent amount of viewers at a high level of around 100K and is still increasing. So the Macmillan website shows a positive view to the public and has obviously got a good vibe to it that attracts more people and different age groups that people must view.
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