Font- In my website i need to use the right font that will be easily read by my viewers. so i will use "Times new Roman" which is a simple font where it is easily read.
I will not use special detailed fonts because on my cancer website it is a serious matter so my text needs to be read with formal and serious detail, so will not use fancy font where it will confuse the viewers.

Video - On my website I will include a 30 second clip of a person being interviewed on how cancer has affected there lives and people around them.
By doing this, it will be very affective as it will involve great camera shots and lighting to gain maximum affect to the audience. The background will be somewhere soft and calm where the person being feels comfortable and the people watching will also feel comfortable. Also the lighting will be bright as I want to give a positive view to the audience and not dark to give a negative vibe.
The camera shot will be only focused on the person being interviewed and nothing else as my only focus is them. This will be affective as the target audience will feel involved and will take the information in to account.

Navigation buttons - The navigation buttons will need to be simple and easily noticed so then my target audience will be able to use my website with no difficulty.
I will make them in bold colours and maybe coloured so then again they are eye catching and will advertise my other links.
They will always be placed either the top of the page, or on the side. Wherever i put the navigation buttons, they will be placed in the same area each time so then the audience wont be confused on where they will be each page.

Sounds - In my website the sound will be only be used on the video, so i will have to make sure that it will be affective. By doing this i will have the sound bery clear so then there will be no confusion on what the person is saying. Also the volume will have to be loud enough for the person to hear. However the sound cannot be too loud otherwise they may be put off by the noise.
I will not use sound on any of the links or navigation buttons as this will not fit into my target market, and my website is a very serious topic so i don’t want to use sounds to put off the viewers.