Questionnaire analysis

As part of my research i have analysed my questionnaire, so then i can use this data to help me create the perfect website which will be targeted to a specific age group which will be shown below.

From my primary research I have got 30 questionnaires filled out.
19 out of the 30 people I did the questionnaire on where female, so this shows that there is not a fair amount of both sex. So this will affectively make my results bias towards a female point of view.

My questionnaire then moved onto age, I can understand that this question could offend money people who didn’t want to say there age. So they may have lied on their age. So this would make my data unreliable. So to make this combatable for the individual I have put in age categories. From this bar graph we can see a large amount of the data is at a mid age and only a handful of young adults. So maybe this will make my data not reliable and I might be targeting the wrong audience.
The main reason why I did not do my questionnaire towards a younger age group was that because they may not be interested in campaigns.

My next question then moved on to what campaign they were interested in. as we can see form the pie chart, the majority of people chose health as a campaign they are most interested in. so for my website I will use this data and do a campaign on health.

My next question then moved onto asking what campaign they are most interested in. as we can see form the bar graph, Cancer was voted by the majority of people with 16/30. So I can now use this data and I will do a campaign website on cancer.
I have also found out that “Catch it, bin it, kill it” was least favourite, so I will make sure that I will not do my website on hygiene as I wouldn’t get as I wouldn’t have as large target audience than compares to cancer.

As I will be doing a website, a vital part of it will be appearance so I must make sure I have done this area at a good standard to make sure I have as many views as possible. So my question asked what sized picture I would need on the front page.
Over 50% of the people who did my question said they would like a large picture of the front page. This suggests that they would rather have a large picture with a little amount of text. This affectively will also make my website eye catching towards the consumer as when they click on the page they will see a large picture instead of lots of text which will not make the page look interesting to look at as a front page.

On my website I will be using a consistent background colour scheme throughout my website, so the question involves asking if the consumer would like a bright coloured background or a dark coloured background.
As a result the most popular answer was brightly coloured background. So this tells me that the target audience which is adults want a background which grabs their attention and is slightly informal.

By creating my website, I will have to make sure it is appealing towards my target audience.
As we can see form the bar chart, 18 out of the 30 people said they would prefer the website to be targeted only adults, this suggests that maybe it should be more formal and that I wont have to “dumb” it down so then the consumer can access the website easily and use it efficiently without any problems.

I need to make sure that the person using my website knows how to click onto other pages. My next question then asked if they would like obvious links on the website.
As we can see form the pie chart, about 75% of the people said yes. So this shows that even though they are adults they still need obvious links to move page.

My next question then moved onto asking if they would like distinctive headlines. We can see that a large majority said they would like headlines on the website to be easily noticed. By doing this, it allows the consumer to understand what is on that page.

My last question asked what feature they would like on the website.
From the bar chart 12/30 said they would like a video and 10/30 said they would like a problem page. So I am going to use both of these ideas on the website to get full potential for being a good and useful website for my target audience.