Real Media Artifact

My first real media artefact is on one of the most popular cancer campaign websites in the U.K. This campaign is called “Cancer research” this website involves in all types of cancer and talks about how they can help and find information about all types of them.
The first thing that pulls my attraction is the logo. Which are “Cancer research” and an arrow pointing towards the right. The arrow is pointing to the right, this suggests that its going to the next step or going onto the next objective. So this can connect with the basic cancer research on how they are progressing on the cure for cancer or the next step on helping the people who are unfortunately have cancer. So this arrow is very affective were people can see this on the website an immediately recognise the symbol and know what the website is.
The layout on the website is very basic this is could be so because of the target audience it has. So then young children who enter the website cab easily read and acknowledge what is on the website without having getting people to help. Also another point on the layout Is the colour of the home page. It is a soft blue with a touch of pink. These colours are happy and light, which suggests that again it is targets towards a younger age group as the colours suggest an informal style, where the consumer feels comfortable reading the page and doesn’t feel pressured if there was dark colours.
The font on the page also gives an informal style as there isn’t much text and is more to do with pictures than text. This also backs my point of targeting towards a younger age group as they would prefer to see pictures on the home page rather than text because if there is lots of text on the page it may put off the younger age group and bore them and perhaps not explore the rest of the website. As the main aim of creating a website is to attract as many people as possible.

The pictures also gives a happy vibe with a girl wearing a pink shirt and smiling, this gives a positive vibe and pulls in the reader. So to allow my website to gain maximum viewers, I will need a good picture on the front page to attract all viewers, because if I fail to do this to the correct level then the consumer will feel bored of the page and will not be motivated enough to explore more.
My last point Is that the navigation buttons are very distinctive, so this allows the consumer to move to the different pages. This also links back to my first point that this page is targeted towards all age groups because for the younger age group using the page will be able to use it because of the easy noticeable buttons to move page.
So this shows how important a front page is as it’s the first thing the consumer see’s and will decide if they want to proceed to look at the website or not.