Friday, 7 May 2010

Real Media Artifact 4


This website focuses on skin cancer, where the NHS is mainly involved to help.
Out of the four websites this will have the most information about the illness. However it will be most difficult to use and has little eye catching affects.
The first point I saw was the video in the middle/left side of the page. It is positioned in this way so then there is enough room to have text by it. It is very eye catching because it has bright yellow and purple contrasting together to create an obvious feature for the viewer to see. To involve a feature such as video on the website is a very tempting for the person viewing the website to use. So this is very affective as this will occupy them to use the website and find new information.
The colour is very dull and does not attract the audience to view the page. However this may be done to boost the video as the main attraction so then most viewers click on the video. This is again very affective as it will show new information for the public and they can learn from it.
There is a lot of text on the page as it gives a lot of information for the public to read. This suggest that this website is targeted towards a more older age group and not towards a younger gage as the text may bore them and be put off. However the more mature adults will read the text and learn new information for themselves and others.
There are hyperlinks at the top of the page to allow easy access for the viewer to move onto different pages. They are highlighted in bright colours to be seen easily.
However the hyperlinks on the right side of the page are not bold or in bright colours, as they are not as important and it will persuade to viewer to click the ones above because they are more attractive.
This is a good feature to do towards the audience as they will affectively be persuaded into what to click. So by doing this they can put the important information on the pages where the audience will most likely be clicking on from being persuaded by the colour and font size etc.
The logo is a well known symbol of the NHS, which is a service which the government provides to the free market economy. This is a great advantage for the public as when they see this logo they know they are getting good and reliable information and they can trust it. Also as skin cancer treatments are provided on the NHS it will be free so people will be motivated to explore more information if its free treatment. So this is a good point to have for the website as there are three key factors of motivating the people to explore more of the website and gaining new information at the same times, from the video which gives vital information, coloured hyperlinks which persuade people to click onto other websites to find new information. And the final factor is the logo which is well recognised by the public so this also motivates the user to explore more.

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