Real Media Artifact 3 (Breast Cancer)

This website it called “Breast cancer care” it focuses mainly on women who are diagnosed with breast cancer and whoever needs help to talk to someone about it.
The main feature which is recognised by the public is the symbol. It is an upside-down logo of the original breast cancer campaign. This is done because the breast cancer logo is probably the most well known logo in the world. So they put it upside-down so then it will be well recognised by the public.
Another point to the pink shows a main target audience, which would be women as it is a female’s colour. This can be a disadvantage to them as they are targeting towards mainly women by having a pink and excluding men as part of there target audience, even though men can also get breast cancer.
It also copies the colour theme of the light pink from the original breast cancer website. This again will be easily recognised by the public, so this is a great advantage for a new upcoming website to be recognised into the cancer campaign market.
On the left side of the website there are big bold hyperlinks of information on breast cancer. This is a good feature to have on the front page so then it allows to viewer to find more information about cancer and to be aware of it for themselves and others. The creator of the website has put the hyperlinks in bold give an obvious eye catching mark where they will see easily and also because it’s important compared to the other text which is not in bold.
There are three small pictures on the front page which represent three different things, the first picture shows a women giving advice to other people, so this suggests that if you click on this you will go onto a link where you can find help lines talk to.
The second picture shows lots of people getting together, so this suggests campaigns and community help. And the third and final picture shows women who is reading something; this suggests you can get free leaflets to find new information without meeting anyone to be uncomfortable.
All three pictures show a true easy understanding of what they show, this is a good feature to have on the website so then the viewer can understand what is happening through the website without being confused.
Finally to conclude the final analysis of the website I would like to say that the target audience of this website is mature adults and female. I think this because the pink is towards the women and there it lots of information about breast cancer which may confuse a younger age group, so it will be used by mainly adults.